In Amarillo, Texas, Cadillac Ranch has captivated tourists since it was built in 1974.
In Amarillo, Texas, Cadillac Ranch has captivated tourists since it was built in 1974. (Erin Clark/Globe Staff)

Los Angeles team

Oct. 31, 2022

Postcard from Cadillac Ranch

AMARILLO, Texas — It’s windy enough that you need to be careful about where you point the spray paint, and cold enough to keep some of the usual crowds at bay.

In a field just west of Amarillo are 10 vintage Cadillacs, covered in Technicolor graffiti and half buried in the sand with their rear bumpers in the air at, apparently, the same angle as the Great Pyramids. Why were those cars brought to the outskirts of the city nearly a half-century ago? Because a late local millionaire decided it would be so.

A millionaire brought a group of San Francisco artists to Amarillo to create the Cadillac Ranch installation in 1974.
A millionaire brought a group of San Francisco artists to Amarillo to create the Cadillac Ranch installation in 1974. (Erin Clark/Globe Staff)

In 1974, Stanley Marsh 3, known for his quixotic art installations, brought a group of San Francisco artists here to create the installation. Cadillac Ranch has captivated the minds of tourists ever since.

Marsh died in 2014 amid accusations of sexually abusing minors, and there was talk of plowing Cadillac Ranch under; according to Texas Monthly, in a settlement there was agreement that Marsh did not own it. Now, there isn’t anything reckoning with his legacy in sight.

On Saturday, one couple is here as part of their final vacation before their baby is born. They added their names to one of the cars with spray paint they’d picked up at Walmart. Another family found Cadillac Ranch when searching for something to do while in Amarillo.

Pam and Mike Moman, here on an epic road trip from their home in Alabama to the Grand Canyon, had talked about coming here for years. They were hoping to stop at as many of the Route 66 stops as they could.

Asked what he made of it, now that he was finally here, Mike said, “It’s a good waste of an old Cadillac.”

Joel Haynes helped his 5-year-old son, Justus, spray paint a car at Cadillac Ranch during a visit in September.
Joel Haynes helped his 5-year-old son, Justus, spray paint a car at Cadillac Ranch during a visit in September. (Erin Clark/Globe Staff)

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Credits
  • Reporters: Julian Benbow, Diti Kohli, Hanna Krueger, Emma Platoff, Annalisa Quinn, Jenna Russell, Mark Shanahan, Lissandra Villa Huerta
  • Photographers: Erin Clark, Pat Greenhouse, Jessica Rinaldi, and Craig F. Walker
  • Editor: Francis Storrs
  • Managing editor: Stacey Myers
  • Photo editors: William Greene and Leanne Burden Seidel
  • Video editor: Anush Elbakyan
  • Digital editor: Christina Prignano
  • Design: Ryan Huddle
  • Development: John Hancock
  • Copy editors: Carrie Simonelli, Michael Bailey, Marie Piard, and Ashlee Korlach
  • Homepage strategy: Leah Becerra
  • Audience engagement: Lauren Booker, Heather Ciras, Sadie Layher, Maddie Mortell, and Devin Smith
  • Newsletter: LaDonna LaGuerre
  • Quality assurance: Nalini Dokula
  • Additional research: Chelsea Henderson and Jeremiah Manion